In Brazil, many shopping malls exceed in being some of the best across Latin America, because there is a lot of work that is put into them, and Brazilians love doing their shopping in the biggest malls in their cities.
In São Paulo, for example, there is the Morumbi Shopping, which has received dozens of awards for its large size and the amount of unusual and interactive leisure activities that you can do with the family.
Now, it’s time to talk about the biggest shopping mall in the Brazilian state of Paraíba: The Manaíra Shopping, created by Roberto Santiago, one of the most prominent entrepreneurs in the Brazilian business of “shoppings.”
Although it is not the most famous or populated state in Brazil, Paraíba is a place where cultural diversity is very rich and prominent. The Manaíra Shopping was built to have the standards of an international shopping mall, with the size of the best buying centers in the world, and leisure activities that match the best of what the Brazilian community likes to do in a group. Read more on Mundo Do Marketing
On November, 11 of 1989, the shopping mall was inaugurated, and it was one of the best malls available in the entire country at that time, beating some of the most visited centers of the country, like the malls of São Paulo and Rio de Janeiro, or even the Federal District. The construction of the mall exceeded a maximum of two years, but those who visited the buying center at its inauguration would not recognize the same place now in 2017.
When we say that Roberto Santiago is a great businessman and that he understands the market, one of the best examples to showcase his ability to keep things fresh is the extensive list of changes and improvements that he has made to the shopping mall across the period of existence of the building.
In 2013, more notably, Roberto Santiago ordered a massive construction to be conducted to increase the size of the shopping and extend the building so it could have more spaces for parking slots and leisure activities. It was very well received by the local population, and it was also done in a very impressive timespan as well.
In 2014, another change was conducted, and it was designed for the visitors who have the best monetary conditions, as the entrepreneur inaugurated a gourmet space in the lunching area of the shopping, where many eccentric restaurants of the most varied cultures and countries of origin share a luxurious space and people can eat a variety of foods that they had never tasted before. Again, the reception was phenomenal, and the shopping mall became something that the businessman Roberto Santiago was not expecting: A must-see local entertainment for tourists. Read more articles on exame.abril.com
Approximately 20 million people visit the shopping center per year, and that is one of the most impressive numbers in the very populous country that Brazil is. The number has increased drastically in the last couple of years because of the significant changes that took place in the building, which increased the quality of the services provided by a large margin.