Why Fabletics is the It Company of the Athletic Wear Future

Kate Hudson’s line of ultra-chic athletic clothing, Fabletics, is sweeping the globe. The brand has grown from infancy just three years ago to a $250 million giant that is gaining market share in the athletic wear space daily and going up against brands that have been around for decades.

 

So what is the secret? First, the brand is extremely buttoned up. Kate Hudson knows what she’s doing, knows trends and makes sure her company is consistently evolving to “surprise and delight” its users each month with a great bundle of athletic wear delivered right to their doorstep. From trendy leggings to fun tops with cut outs and playful colors, each package is as exciting to open as it is to wear to the gym or yoga class.

 

Second, Fabletics utilizes a reverse showroom platform. Here, they don’t push users to visit actual stores and check out displays that are built for everyone, but they create a unique digital experience that is tailored to the individual users wants and needs. How to they tailor it? Well, the website journey starts with a fun Lifestyle Quiz by Fabletics. The quiz asks questions to learn about each user and after answering, the items shown to you are curated to meet your needs and personal style that you filled out in the quiz. If you haven’t already, take 5 minutes to fill it out on the website.

 

By creating this reverse showroom in the digital space, Fabletics doesn’t pay the big bucks to open a chain of stores where customers come to browse and then go home and buy those same pieces online. Customers know they are getting the best price from Fabletics because of the low overhead. This also means Fabletics can offer customers higher quality at more moderate prices – something that was truly missing from the athletic wear market before Fabletics came along.

 

For a great review of the product, you can check out the un-paid review from A Foodie Stays Fit, found here . This particular blogger stressed how great the quality of Fabletics’ products were, she especially focused on the leggings. She said that the leggings were of such great quality that they were snug enough to make her legs and backside look great, with high end material and that they held their shape extremely well. She also shared some great photos of her sporting the tops, which were very stylish and had cutouts in all the cool places as well as a variety of colors. Overall, she recommended Fabletics to anyone looking to get fit in style.

 

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