One of the common things that happen in business is that there comes a product that goes beyond the perceived purpose of similar products. For instance, in the world of fashion, there is the idea that clothes are just meant to cover the body. However, clothes have been shown to flatter the body, give an illusion of looking thinner, taller, and other changes of perception. One of the most recent ideas is that fashion is a form of self expression. A similar thing can be said for cosmetics such as makeup. Cosmetics has long been thought of as something used to hide imperfections. However, Doe Deere has shown that it can also be used for self expression.
Doe Deere’s company, Lime Crime, has tons of products for make up that are very different from the more conventional products offered in the makeup industry. One thing that can be frustrating about the industry is the limits that have been imposed on it. Doe Deere has sought to challenge these limits so that people can explore different possibilities and find something that they like. Doe Deere even demonstrates going beyond those limits. She tries on different types of make up in order to show people that it is okay to step outside of convention.
One of the issues with convention is that it can be very boring. At the same time, convention does not work for everyone. This is one of the reasons that it is important for people to be able to express themselves in the way they want. People will be surprised to find out that people who are not as impressive in conventional forms of makeup can actually find something that works for them outside of convention.
One of the best things that Doe Deere has done for the industry and her customers was to encourage self expression. One of the reasons this is so great is that people who express themselves will more likely find people that like them for who they are as opposed to liking an act that they put up which often falls apart later on.
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