Luiz Carlos Trabuco Cappi served at the Bradesco Bank as his life-long career, and it reached its peak several years ago when he became its Chief Executive Officer and President, and Chairman of the Board. He has appointed a successor since then who started operating in March earlier this year. Luiz Carlos Trabuco Cappi is a successful Brazilian businessman and the former Chief Executive Officer of the Bradesco bank. He started his professional career when he was 17 years old, working as a clerk at the bank.
Trabuco Cappi was the third leader of the Bradesco Bank. Before him were the founder of the bank, Amador Aguiar, and Cappi’s predecessor. Trabuco Cappi was chosen to succeed Brandao by the former CEO. That is how all of the leaders have been appointed so far, as that is a part of the tradition of the Bradesco Bank. The company values are lifting their own executives and people who have dedicated decades to the bank and have achieved many contributions instead of bringing in people from other corporation. That preserves the heritage of the Bradesco bank.
From the start, the Bradesco Bank was set to move forward. Many years ago, the bank was the first business in Latin America to buy a computer for the office and then the first banking institution to start using a credit card and introduce it to the public. The Brazilian corporation has been paving the way for others instead of the other way around. That is the legacy of Amador Aguiar, and it still holds true to this day.
Trabuco Cappi worked for 15 years before reaching a more substantial responsibility. He became Marketing Director and then after another 8 years, he was promoted to one of the subsidiaries of the bank as its Chief Executive Officer. His tenure lasted until 1998 when he became the Managing Director of the Bradesco bank. The year after, in 1999, Trabuco Cappi started serving as Executive Vice President of Bradesco and was strongly recognized for his achievements.
Luiz Carlos Trabuco Cappi started working on top of the Bradesco Seguros by 2003. The subsidiary is made up of eight small companies operating in insurance. While the position, Trabuco Cappi curated the ADRs (the bank’s shares) launch on the New York Stock Exchange Market. Another accomplishment during his tenure was that the Bradesco Seguros increased its leadership in the industry considerably and became the solid leader in the country.
After forty years at Bradesco, Luiz Carlos Trabuco Cappi was finally promoted to leading the business. Brandao chose him as his successor in 2009. During his tenure, Trabuco Cappi achieved the most significant purchase made by the bank, leading the acquisition of the HSBC in Brazil in 2015. That was also the most extensive business deal of that year in Brazil. Last year, Trabuco Cappi became President and Chairman of the Board, after Lazaro Brandao moved on from the positions. Trabuco Cappi was replaced by his successor of choice in March 2018.
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