Luiz Carlos Trabuco Cappi Of Bradesco Moving On From Being CEO

Luiz Carlos Trabuco Cappi served at the Bradesco Bank as his life-long career, and it reached its peak several years ago when he became its Chief Executive Officer and President, and Chairman of the Board. He has appointed a successor since then who started operating in March earlier this year. Luiz Carlos Trabuco Cappi is a successful Brazilian businessman and the former Chief Executive Officer of the Bradesco bank. He started his professional career when he was 17 years old, working as a clerk at the bank.

Trabuco Cappi was the third leader of the Bradesco Bank. Before him were the founder of the bank, Amador Aguiar, and Cappi’s predecessor. Trabuco Cappi was chosen to succeed Brandao by the former CEO. That is how all of the leaders have been appointed so far, as that is a part of the tradition of the Bradesco Bank. The company values are lifting their own executives and people who have dedicated decades to the bank and have achieved many contributions instead of bringing in people from other corporation. That preserves the heritage of the Bradesco bank.

From the start, the Bradesco Bank was set to move forward. Many years ago, the bank was the first business in Latin America to buy a computer for the office and then the first banking institution to start using a credit card and introduce it to the public. The Brazilian corporation has been paving the way for others instead of the other way around. That is the legacy of Amador Aguiar, and it still holds true to this day.

Trabuco Cappi worked for 15 years before reaching a more substantial responsibility. He became Marketing Director and then after another 8 years, he was promoted to one of the subsidiaries of the bank as its Chief Executive Officer. His tenure lasted until 1998 when he became the Managing Director of the Bradesco bank. The year after, in 1999, Trabuco Cappi started serving as Executive Vice President of Bradesco and was strongly recognized for his achievements.

Luiz Carlos Trabuco Cappi started working on top of the Bradesco Seguros by 2003. The subsidiary is made up of eight small companies operating in insurance. While the position, Trabuco Cappi curated the ADRs (the bank’s shares) launch on the New York Stock Exchange Market. Another accomplishment during his tenure was that the Bradesco Seguros increased its leadership in the industry considerably and became the solid leader in the country.

After forty years at Bradesco, Luiz Carlos Trabuco Cappi was finally promoted to leading the business. Brandao chose him as his successor in 2009. During his tenure, Trabuco Cappi achieved the most significant purchase made by the bank, leading the acquisition of the HSBC in Brazil in 2015. That was also the most extensive business deal of that year in Brazil. Last year, Trabuco Cappi became President and Chairman of the Board, after Lazaro Brandao moved on from the positions. Trabuco Cappi was replaced by his successor of choice in March 2018.

Visit for more details about Luiz Carlos Trabuco Cappi.

Talk Fusion: Increasing sales and profits using the new video emailing app

If you have been in the marketing industry for a while, then you have probably heard of Talk Fusion. It is one of the leading companies in the field of video communications. The company was launched ten years ago and it has gained a lot of popularity in the last few years. Talk Fusion is now available in more than 143 companies and it is one of the companies that is producing a lot of innovative and revolutionary products.


As it stands, many people are shifting to video communications since it is faster, more convenient, persuasive and even cheaper. Freelancers, business people and other modern internet users like hiding behind letters, phone calls, emails and IM. However, in the next few years, close to 95 percent of the communication will be done via videos. This leaves people and businesses with no other option than to follow the trend.


Talk Fusion

When it was being established, Talk Fusion was among the few companies that were breaking into the new video communication niche. Bob Reina, a renowned American businessman is the brains behind the superb idea. Bob Reina emerged from the blues and started a company that is now changing the way businesses communicate with their customers. He has been in the marketing industry for two decades where he worked as a part-time marketing officer


Talk Fusion products

Talk Fusion products are becoming popular by the day. The main products of the company are video blogging, video email, and video broadcasting. The products seek to revolutionize the way businesses go about their daily activities.

It is well-known that an average individual receives numerous emails every month from different companies who are trying to market their products. Unfortunately, most of the people rarely open these emails or they mark them as spam. Therefore, is hard for an average company to survive the cut-throat competition while using the typical promotional techniques.


Talk Fusion offers businesses to customize and personalize their advertisement messages and send them to their contact in the form of a video. With the Talk Fusion app, you can send video postings, video newsletters, or even one-on-one video broadcasting to one or several contacts on your mailing list.

To send the message, you will need the Talk Fusion app. The app is available on Google Play store for Android users and iTunes for iPhone, iPod, and iPad users. The video can be captured by a device or a webcam and then sent to the contacts.


About Talk Fusion

Talk Fusion is a modern video marketing company with a lot to offer to both small and large businesses. Their app contains many innovative features that enable businesses to create and share marketing videos and capture leads. The company is headed by a highly experienced marketing executive, Bob Reina. Learn more:

Clay Siegall is a scientist, author, and exceptional corporate leader.

Clay Siegall is a scientist, author, and exceptional corporate leader.

Clay Siegall is a phenomenal leader, a trained scientist and a philanthropist with his focus mainly on research and developing pharmaceuticals to alleviate the pain for cancer patients. Clay Siegall is the co-founder of Seattle Genetics and currently serving as the chairman of the board, the President of the company, and Chief Executive Officer. Seattle Genetics was launched in 1998 with a vision of employing innovative practices in drug development and research focusing on the needs of the patients. Much of credit is pointed towards Clay Siegall for overseeing the company through their FDA approval of the flagship drug a product of antibody-drug conjugate (ADC), ADCETRIC. Also, Seattle Genetics entered into an alliance with Takeda Pharmaceutical Company, and their partnership has led to the drug ADCETRIS to be an international brand approved across over 65 countries in the world. Another significant leap that the company has taken under the watch of Clay Siegall is the calculated multiple licensing of their ADC technology. The move to acquire various licensing for ADC generated for Seattle Genetics more than $350 million and still counting. Clay Siegall also vehemently led the capital raising activities for Seattle Genetics raising over $1.2 billion using strategies such as private and public funding and the company going public in 2001. Clay Siegall has worked in the pharmaceutical industry for an extended period especially those venturing in the field of oncology. Bristol-Myers Squibb Institute of Pharmaceutical Research and the National Institute of Health and Cancer are among the places Clay Siegall has previously worked. The work and efforts of Clay Siegall have been recognized over the years, and he has received numerous awards one of the outstanding of all is the University of Maryland Alumnus of the Year Award. Clay Siegall was presented with the merits for Computer, Math and Natural Sciences for the year 2013. Clay Siegall holds 15 patents under his name and has also written more than 70 publications. Clay Siegall though his outstanding educational background having got his Ph.D. in the field of genetics from the University of George Washington, he remains a humble man and tries to learn new things.