Doe Deere, Lime Crime Founder

Doe Deere is the world’s beauty unicorn queen of colors. She originally comes from Russia but was brought up in New York. She attended a fashion design course in New York and later established her own company called Lime Crime Cosmetics. Doe Deere was among the first victorious women entrepreneurs to have her own online makeup company in 2008. Currently, Dee does business from Los Angeles, California and devotes herself to developing daringly colorful and malice-free cosmetics, vegan and certified. The products that Lime Crime offers include loose pigments, eye-shadow palettes, nail polish, rainbow-colored liquid liners, criminally desirable lipsticks and sparkly lip gloss.

Dee started by devising and creating a personal clothing design. This was an online autonomous clothing line. Dee wanted something to compliment her own clothing line and so she came up with the makeup idea. However, Dee could not get the colors she desired and this motivated her to start making the colors herself. Dee loves two particular things in life, makeup and fairy tales. It is these two that encourage her imagination, malice-free cosmetics brand. The mascot of Lime Crime is a unicorn and it reflects rare beauty, individuality and sympathetic gentleness toward animals. The typical color of the brand is purple as it displays creativity.

DEE makes her money from the sale of her company products that are currently in retail stores internationally and in America. Her products are also sold through online platforms. It took Dee a year to start making profits from her business. Initially, her company’ s original collection included glitter, various kinds of blush, eye shadow, fine brushes, and primers before launching the makeup line in 2008. The collection had started with only 12 US dollars.

Dee got her first customer through presenting her makeup tutorials. This helped in showing the customers on how to use the makeup. Moreover, she took part in online contests to market her products. In addition to this, she had giveaways of fantasy-style accessories and makeup. All these led to the brand creating a strong follower base. Currently, the brand has more than 3 million Instagram followers.

Dee always gets product feedback from online users as well as friends and from the office. Through these feedbacks, Dee is aware of what the customers think about the products. Moreover, this feedback helps the brand to grow and develop products according to the specifications of customers. For instance, some customers will express their desires about what they want and this pushes Dee and the group to come up with what the customer wants. Dee responds to the customers through advertising campaigns as well as social media.

According to Dee, beauty is something that is supposed to make one feel happy. People should always use colors that inspire them as well as transforming them. The colors that one uses should be able to bring out the best of that person. Furthermore, Dee claims that it is important to offers such products that have not been offered to the market before or a better version of the products. Dee is looking forward to creating more colors for her collection for generation Z in particular.


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Academy of Art University Drives the Future of Fashion, Art and Design

New York Fashion Week is an illustrious event that showcases rare and unique talent of designers from all walks of life. Academy of Art University was part of the 21st showcase of the New York Fashion Week held on Sept 9th at Skylight Clarkson Square. The art and design school produced ten recent BFA and MFA graduates who launched five womenswear and two menswear collections with collaborations among them.



The designers harmonized and brought together a runway collection that was unveiled during the show. The singularity of the collection was impressive as it consisted of deeply inspired ideas and techniques of the diverse designers. The successful showcase was a representation of future trends in fashion.



Academy of Art University is a privately held for profit design school in San Francisco, California. It was established in 1929 by Richard S. Stephens. The institution has been passed down to Elisa Stephens under whose leadership and guidance it has attained admirable achievements. It has a large student population of about 12,000 who are equaled to the qualified fulltime and part-time teachers. The school is accredited by Western Association of Schools and Colleges alongside certification from relevant bodies regulating the courses offered like architecture.



The design school offers diverse associate, bachelors and master’s degrees in 25 subjects within an allotted time period. The lessons are aimed at expanding knowledge and creativity in art and design for forging a new brand of professionals in the industry. It helps students realize their dreams and be mentored towards successful careers. The school has over time modeled phenomenon figures in art and design who are an inspiration to the upcoming artists. Academy of Art University nature talents focusing on future trends of the dynamic industry and holistic growth of students through sports interactions.



Academy of Art University is an institution dedicated to students’ welfare and growth. It is actively involved in planned school calendar events in fashion and art. It has mentored award-winning alumni over the years and looks to elevate more students in their endeavors. The institution helps students expand their creativity and experience through informative and life altering sessions.


Why Fabletics is the It Company of the Athletic Wear Future

Kate Hudson’s line of ultra-chic athletic clothing, Fabletics, is sweeping the globe. The brand has grown from infancy just three years ago to a $250 million giant that is gaining market share in the athletic wear space daily and going up against brands that have been around for decades.


So what is the secret? First, the brand is extremely buttoned up. Kate Hudson knows what she’s doing, knows trends and makes sure her company is consistently evolving to “surprise and delight” its users each month with a great bundle of athletic wear delivered right to their doorstep. From trendy leggings to fun tops with cut outs and playful colors, each package is as exciting to open as it is to wear to the gym or yoga class.


Second, Fabletics utilizes a reverse showroom platform. Here, they don’t push users to visit actual stores and check out displays that are built for everyone, but they create a unique digital experience that is tailored to the individual users wants and needs. How to they tailor it? Well, the website journey starts with a fun Lifestyle Quiz by Fabletics. The quiz asks questions to learn about each user and after answering, the items shown to you are curated to meet your needs and personal style that you filled out in the quiz. If you haven’t already, take 5 minutes to fill it out on the website.


By creating this reverse showroom in the digital space, Fabletics doesn’t pay the big bucks to open a chain of stores where customers come to browse and then go home and buy those same pieces online. Customers know they are getting the best price from Fabletics because of the low overhead. This also means Fabletics can offer customers higher quality at more moderate prices – something that was truly missing from the athletic wear market before Fabletics came along.


For a great review of the product, you can check out the un-paid review from A Foodie Stays Fit, found here . This particular blogger stressed how great the quality of Fabletics’ products were, she especially focused on the leggings. She said that the leggings were of such great quality that they were snug enough to make her legs and backside look great, with high end material and that they held their shape extremely well. She also shared some great photos of her sporting the tops, which were very stylish and had cutouts in all the cool places as well as a variety of colors. Overall, she recommended Fabletics to anyone looking to get fit in style.