The frustrations and resilience of Nathaniel Ru and his two college friends led to the birth of Sweetgreen restaurants ten years ago. Unlike most graduands of Georgetown University’s business school, Ru together with Jonathan Neman and Nicolas Jammet did not consider seeking employment an option.
The fact that all their parents were entrepreneurs cemented this idea. The lack of healthy food joints during their final year of college fueled their passion. None of them imagined that the daily calls to the landlord of the tavern space along M Street would result in 77 stores across the country.
After getting an audience, it was the last time they attended a business meeting with suits. Much of the success of this restaurant chain comes from making the most of what is in the market says Ru.
Rather than making demands to farmers, they use what the farmers of a particular area grow and create great meals from the same. Keeping an open mind as they interact with farmers has enabled them to offer a large variety of vegetables to their ever-growing clientele.
The open kitchens of their stores allow customers to get a feel for how their order is prepared. They always come back for more as they have confidence in what they get.
Sweetgreen has embraced technology to increase their productivity. According to Ru, it has helped bridge the gap between convenience and health while enhancing efficiency. Their app allows users to order meals at the comfort of their homes and exempts them from the long queues at various stores. Learn more about Michael Lacey: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
Revolutionizing the fast food business is the center of their day to day activities. They continue to succeed in this by creating a great community of employees who enjoy what they do while giving the best possible services. The best talents have been brought on board to ensure that the farm-to-table salad chain remains a step ahead of its peers.
Everyone who joins their team is encouraged to bring on board their unique skills to make things happen. Family meals are organized to celebrate a new seasonal lunch. Ru believes that it is their great way of bringing people together around food.
The Sweetgreen Company is steadily becoming a lifestyle brand. The shared passion for creating things helped the three co-founders who met back in their freshman year build a solid friendship. ‘We have made this business a part of our lives,’ says Nathaniel.
He believes that working and living your best lives can happen in harmony and that you can have your passion and purpose at the same time.